Skip to content

Is MTG Still Growing?

Is MTG Still Growing

Magic: The Gathering (MTG) is a popular collectible card game developed by Wizards of the Coast. It has been around for over 25 years and has a dedicated player base of millions worldwide. But with the rise of digital entertainment and competition from other trading card games, is MTG still growing?

MTG was first released in 1993 and quickly gained a following due to its unique gameplay and intricate card designs. Over the years, the game has expanded with new sets and formats, attracting both casual and competitive players.

Several factors have contributed to MTG's growth

Several factors have contributed to MTG’s growth, including:

  1. The Rise of Esports: With the increasing popularity of esports, MTG has also entered the competitive gaming scene with the introduction of the Magic Pro League and high-stakes tournaments.
  2. The Popularity of Trading Card Games: Trading card games have seen a resurgence in recent years, and MTG remains one of the most popular and established games in this genre.
  3. The Success of Magic: The Gathering Arena: The digital version of MTG, Magic: The Gathering Arena, has seen immense success since its release in 2019, attracting new players and offering a more accessible way to play the game.

However, MTG’s growth has slowed down in recent years. Some challenges that the game is facing include:

  1. Decline in Paper Magic Sales: Sales of physical MTG cards have declined, possibly due to the rise of digital entertainment and the convenience of playing online.
  2. Competition from Other Trading Card Games: MTG faces stiff competition from other popular trading card games, such as Pokémon and Yu-Gi-Oh!, which have a dedicated fan base and offer similar gameplay experiences.
  3. Challenges in Organized Play Events: The COVID-19 pandemic has greatly affected MTG’s organized play events, leading to cancellations and postponements, which can impact the game’s growth and revenue.

Despite these challenges, MTG remains a profitable business for Wizards of the Coast. The company’s revenue continues to grow due to several factors, including:

  1. Revenue from Digital Products: As more players shift towards playing MTG digitally, revenue from digital products, such as Magic: The Gathering Arena, has increased significantly.
  2. Partnerships and Collaborations: Wizards of the Coast has formed strategic partnerships and collaborations with other companies, such as Hasbro and Netflix, to expand the MTG brand and reach new audiences.
  3. Expansion into New Markets: MTG has expanded into new markets, such as Asia, and has plans to release sets in new languages, attracting a more diverse player base.

Overall, despite facing some challenges, MTG continues to grow and remains a profitable business. In the future, we can expect to see more releases, expansions, and events, as well as further attempts to appeal to new audiences and keep the game relevant in the ever-changing landscape of entertainment.

Key Takeaways:

  • MTG’s growth was fueled by the rise of esports, the popularity of trading card games, and the success of Magic: The Gathering Arena.
  • Despite challenges such as declining paper sales and competition from other games, MTG remains a profitable business due to revenue from digital products, partnerships, and expansion into new markets.
  • The future of MTG looks promising with upcoming releases, plans for esports and organized play, and potential for growth even amidst the challenges posed by COVID-19.

What is MTG?

What is MTG

MTG, or Magic: The Gathering, is a well-known collectible card game that has gained worldwide popularity since its inception in 1993. It offers strategic gameplay, intricate card designs, and a dedicated community. MTG offers various formats, catering to both casual players and competitive tournament players, attracting individuals of all ages and backgrounds. The game’s appeal lies in its complexity, creativity, and social aspect, making it a unique and engaging experience for enthusiasts. What sets MTG apart is its ability to constantly evolve, introducing new sets and mechanics, ensuring the game remains fresh and captivating.

In a similar fashion, a true story is told of a young individual who discovered MTG during a challenging period in their life. The game not only provided an escape, but also fostered lasting friendships, enriching their life in unexpected ways.

How Did MTG Start?

Is MTG Still Growing
  • MTG, or Magic: The Gathering, was created through the collaboration of mathematician Richard Garfield and game publisher Wizards of the Coast in the early 1990s.
  • The concept originated from Garfield’s idea for a game called RoboRally, which later evolved into Magic: The Gathering.
  • The first playtest version of the game took place in 1991, and the official launch occurred at Gen Con in August 1993.
  • MTG’s initial set, Alpha, consisted of 295 unique cards and quickly gained popularity among gaming enthusiasts.
  • The game’s strategic elements, immersive storyline, and innovative collectible card format contributed to its rapid growth and sustained success.

If you’re interested in learning about the origins of MTG, exploring the early card sets and understanding the game’s evolution can provide valuable insights into its enduring appeal and continued expansion.

What Are the Factors That Contributed to MTG’s Growth?

Is MTG Still Growing

Magic: The Gathering (MTG) has been a cornerstone of the trading card game industry for decades, but is it still experiencing growth? In this section, we will delve into the key factors that have contributed to the continued growth of MTG. From the rise of esports to the enduring popularity of trading card games, and the success of the digital platform Magic: The Gathering Arena, we will explore how these factors have propelled MTG to new heights and attracted a diverse and dedicated community of players.

1. The Rise of Esports

Considering the continuous growth of esports, it is crucial for MTG to continue fostering its virtual presence, engaging with esports communities, and innovating digital gaming experiences in order to sustain its growth.

It’s not just for kids anymore – trading card games have become a profitable and highly competitive industry, with MTG leading the pack.

2. The Popularity of Trading Card Games

The popularity of trading card games (TCGs) has grown significantly in recent years, with a large portion of this increase being credited to the success of games like Magic: The Gathering (MTG). TCGs have captured the attention of both casual players and serious collectors due to their engaging gameplay, strategic complexity, and thriving communities. The social element of trading and battling with cards has also contributed to their appeal, with TCG events and tournaments drawing enthusiastic participants from all around the globe. The combination of physical cards and digital adaptations has expanded the reach of TCGs to a wider audience. The nostalgia associated with classic TCGs, as well as the continual release of new expansions and sets, has further fueled their popularity and maintained the excitement of long-time players while also attracting new fans.

Magic: The Gathering Arena conquered the digital world like a ruthless planeswalker, solidifying MTG’s dominance in the competitive gaming market.

3. The Success of Magic: The Gathering Arena

  • Launch and Reception: Magic: The Gathering Arena, released in September 2019, marked the success of the game, receiving widespread acclaim for its user-friendly interface and engaging gameplay.
  • Increased Accessibility: The digital platform has made it possible for players worldwide to seamlessly access the game, introducing Magic: The Gathering to a broader audience and providing a convenient gameplay experience.
  • Evolving Gameplay Experience: The success of Magic: The Gathering Arena has revolutionized the gaming experience, offering dynamic visuals, interactive features, and regular updates to enhance player engagement.

Pro-tip: Embracing digital platforms like Magic: The Gathering Arena can open the door to expanding your gaming community while providing an immersive and ever-evolving gaming experience.

Seems like MTG might need to cast a spell to boost its growth. Maybe a ‘Draw 3 cards’ spell?

Has MTG’s Growth Slowed Down?

Has MTG's Growth Slowed Down

Magic: The Gathering (MTG) has been a leader in the trading card game industry for decades, but has its growth slowed down in recent years? In this section, we will explore the factors that may have contributed to a potential decline in MTG’s growth. From a decrease in paper Magic sales to competition from other trading card games, we will examine the challenges that MTG has faced in maintaining its dominance in the industry. Additionally, we will discuss the impact of changes in organized play events and how they may have affected MTG’s growth.

1. Decline in Paper Magic Sales

  • Online Shift: The move towards digital platforms and online gaming has had a significant impact on paper Magic sales as players increasingly prefer the convenience and accessibility of digital formats.
  • Competition from Digital Card Games: The rise in competition from digital card games has diverted consumer spending from traditional paper Magic cards, resulting in a decline in sales.
  • Changing Consumer Preferences: The evolving preferences and lifestyle changes of consumers have led to a decrease in demand for physical trading cards, directly affecting paper Magic sales.

The decrease in paper Magic sales reflects the changing landscape of the gaming industry and shifting consumer behavior, as digital alternatives continue to gain prominence in the market and reshape the traditional dynamics of the trading card game industry.

2. Competition from Other Trading Card Games

The trading card game market has become increasingly competitive due to the rise of digital card games and the emergence of new physical card games. Magic: The Gathering faces stiff competition from other trading card games, such as Yu-Gi-Oh!, Pokemon TCG, and Hearthstone, which have successfully captured a significant share of the market. These games offer unique gameplay mechanics, attractive visuals, and compelling storylines, thereby challenging MTG’s dominance in the trading card game arena. As a result, MTG has to continuously innovate and adapt to maintain its position in the highly competitive trading card game landscape, where players have a wide array of options to choose from.

3. Challenges in Organized Play Events

  • Increased competition: MTG faces challenges from other gaming events and tournaments that compete for participants and viewers, potentially affecting attendance and engagement.
  • Event logistics: Ensuring successful and well-organized events requires careful planning, from selecting a suitable venue and managing capacity to creating a schedule and communicating with participants.
  • Community engagement: Maintaining interest and participation in organized play requires ongoing efforts to build and strengthen the community, including outreach, incentives, and promoting a welcoming and inclusive environment.

Is MTG Still a Profitable Business?

Is MTG Still a Profitable Business

As one of the longest-running and most popular trading card games, Magic: The Gathering (MTG) has been a profitable business for decades. But with the rise of digital gaming and constantly evolving market trends, many are questioning whether MTG is still a lucrative investment. In this section, we will examine the current state of MTG as a business and analyze its potential for growth. We will explore its revenue from digital products, partnerships and collaborations, and expansion into new markets to determine if MTG is still a profitable venture.

1. Revenue from Digital Products

  • Developing Digital Platforms: MTG has actively advanced its digital presence by launching Magic: The Gathering Arena, a digital platform that allows players to engage in the game online and generate revenue from digital products.
  • Expanding In-Game Purchases: MTG strategically integrated in-game purchases within Magic: The Gathering Arena, increasing revenue streams through the sale of digital cards, cosmetics, and additional content.
  • Diversifying Digital Offerings: MTG continuously diversifies its digital products, introducing digital-exclusive releases and expansions to cater to a growing segment of players who prefer digital gameplay and purchases.

To sustain growth, MTG should prioritize user experience, innovate digital offerings, and engage with the gaming community to ensure continued success in the digital realm.

2. Partnerships and Collaborations

Partnerships and collaborations have played a crucial role in the expansion of MTG. By teaming up with popular franchises like Lord of the Rings and Warhammer, MTG has successfully attracted new players to the game. Collaborations with streaming platforms like Twitch have also helped to boost MTG’s visibility, reaching a wider audience. Furthermore, partnerships with talented artists and designers for card illustrations and merchandise have helped to cultivate a lively community. These strategic partnerships and collaborations have not only driven profitability but also fostered a strong sense of engagement and excitement within the MTG ecosystem.

MTG is spreading its magic to new markets, proving that even trading card games can go global – all without the help of a Golden Ticket.

3. Expansion into New Markets

  • Research and Analysis: When considering expansion into new markets, it is crucial to conduct thorough market research and identify potential opportunities. This includes analyzing factors such as demand, competition, and cultural nuances.
  • Adaptation and Localization: To successfully enter new markets, it is important to tailor products and marketing strategies to cater to the specific needs and preferences of the target market. This may include adapting language, packaging, and being aware of cultural sensitivities.
  • Strategic Partnerships: Collaborating with local businesses, distributors, or influencers can help build a strong presence and provide valuable insights into the market landscape when expanding into new markets.

Pro-tip: Prioritize building trust and understanding local consumer behaviors when expanding into new markets to ensure a successful entry and sustained growth.

With new releases, esports plans, and a possible pandemic impact, the future of MTG is as uncertain as a player’s chances of pulling a Black Lotus from a booster pack.

What Can We Expect from MTG in the Future?

What Can We Expect from MTG in the Future

With its dedicated fan base and ever-growing popularity, Magic: The Gathering (MTG) has become a staple in the world of tabletop gaming. But what lies ahead for this beloved game? In this section, we will delve into the future of MTG and what fans can expect in the coming months and years. From upcoming releases and expansions to plans for esports and organized play, we will explore the potential growth and developments of MTG. Additionally, we will consider the potential impact of the ongoing COVID-19 pandemic on the game’s growth.

1. Upcoming Releases and Expansions

  • Stay informed about upcoming releases and expansions through official MTG channels and community forums.
  • Get a first look at new cards and mechanics by participating in pre-release events.
  • Join a local MTG community to engage in discussions and stay updated on upcoming releases.

As a fan of MTG, keeping up with upcoming releases and expansions can greatly enhance your gaming experience and strategic skills. Get involved in the community and stay informed to make the most of the new content and developments in the game.

2. Plans for Esports and Organized Play

MTG has ambitious plans for esports and organized play, with the goal of further engaging its player base and attracting new audiences. The company aims to expand its esports initiatives by hosting more competitive events, building upon the success of Magic: The Gathering Arena, and providing support for professional players. In addition, MTG intends to enhance organized play by introducing innovative formats, improving tournament experiences, and fostering community engagement. These efforts are in line with MTG’s strategy to maintain its position as a leader in the trading card game industry and capitalize on the growing popularity of esports. By investing in esports and organized play, MTG expects to see continued growth and maintain its relevance in the competitive gaming landscape.

3. Potential Impact of COVID-19 on MTG’s Growth

The potential impact of COVID-19 on MTG’s growth has been significant. The pandemic resulted in the cancellation and postponement of events, which had a direct impact on organized play and physical product sales. However, MTG quickly adapted by placing a greater emphasis on digital platforms, introducing new online events, and improving its digital offerings. This strategic pivot helped to mitigate the impact and maintain the engagement of players and fans, demonstrating the company’s resilience in the face of challenging circumstances.

Moving forward, continued focus on digital initiatives, expanded online events, and flexible strategies will be crucial in navigating uncertainties and promoting sustained growth in the ever-changing landscape of the gaming industry.


In the ever-evolving landscape of trading card games, Magic: The Gathering has demonstrated remarkable resilience and adaptability. Despite facing challenges like declining paper sales and intense competition, MTG continues to innovate and expand, securing its place as a beloved and profitable franchise.

As it adapts to the digital era and explores new markets, the future of MTG appears promising, with continuous growth and engagement from its dedicated community.

Related Reading: Is MTG Still Growing?

Top 10 Cards You Can’t Unban in Modern MTG – ChannelFireball
Delve into the realm of Modern MTG with ChannelFireball’s intriguing list of the top 10 cards that remain banned for good reason. From Golgari Grave-Troll to Gitaxian Probe, discover why these cards are too powerful for the current meta.

Will MTG still be playing in 10 years? – MTG Salvation Forums
Explore the future of Magic: The Gathering in this engaging discussion on MTG Salvation Forums. The conversation revolves around the game’s impressive growth and the ongoing challenges with MTGO, offering insights into the collectability of non-Reserved list cards.

This is what 30 years of MtG products looks like – Reddit
Take a visual journey through three decades of Magic: The Gathering products on Reddit. This post highlights the significance of booster sets in the game’s evolution, featuring nine major releases from the past year.

Dev Diaries: What We Mean by “Basically No Bans” – Magic: The Gathering
Dive into the philosophy behind Magic: The Gathering’s approach to game balance in this insightful article from the official MTG Arena Dev Diaries. Learn about the ‘Historic No Banned List’ concept and its impact on the game’s top 20 most-played cards.

Is the popularity of Magic the Gathering growing or shrinking? – Quora
Join the debate on Quora about the fluctuating popularity of Magic: The Gathering. This discussion provides diverse perspectives based on regional experiences, shedding light on the game’s status in different parts of the world over the past decade.

Frequently Asked Questions

Is MTG Still Growing?

Yes, MTG is still growing. According to recent announcements and statistics, the game has seen a surge in popularity and financial success, with over 40 million players worldwide and a total prize money of $10 million for tournaments in 2018. The game continues to release new sets and stories, as well as make appearances in other tabletop games, solidifying its position as a popular shared hobby.

What is the history behind MTG?

MTG, the world’s first trading card game, was created in 1993 by mathematician Dr. Richard Garfield and published by Wizards of the Coast. It has since become a well-known brand and common interest that brings people together. As of 2023, the game will have been around for almost 30 years, with a rich history and a dedicated fan base.

Who is the VP of Design for MTG?

The VP of Design for MTG is Aaron Forsythe. He has been with Wizards of the Coast since 1995 and has played a major role in the development and evolution of the game. Forsythe is a well-respected figure in the MTG community and has been involved in recent announcements, including the plans for 2022.

What can we expect from MTG’s 2022 plans?

MTG’s 2022 plans include a cyberpunk-themed set called Kamigawa: Neon Dynasty and more crossovers with non-canon properties like Fortnite and Street Fighter. These announcements have sparked mixed reactions from the community, with some excited for the new futuristic setting and others worried about the potential loss of Magic’s identity.

What is the Las Vegas Grand Prix and how many participants does it usually have?

The Las Vegas Grand Prix is one of the biggest MTG tournaments, with a large cash prize for the winner. It usually has around 3,000 participants, showcasing the game’s popularity and competitive nature.

What are the Universes Beyond and how are they related to MTG?

The Universes Beyond is a new initiative by Wizards of the Coast to bring third-party crossovers into the world of MTG. This includes properties like Stranger Things and Street Fighter, expanding the game’s appeal to a broader audience. While some are excited about these collaborations, others have expressed renewed fears about the game losing its own identity.

Discover more from MTGA Central

Subscribe now to keep reading and get access to the full archive.

Continue reading